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Hair Repair from the Inside Out

Every day, our hair is exposed to numerous stress factors that can damage it. This includes common hair dyes as well as environmental influences like UV light and daily routines such as combing and styling. Two new micro-proteins developed by BASF can protect the hair from these strains – both on the inside and outside. While many protein hydrolysates produce their effects on the hair surface or in the cuticle, the low-molecular proteins Nutrilan® Keratin LM and Gluadin® Kera-P LM penetrate through the cuticle deep into the cortex. This is where they ‘reload’ the hair – which consists of up to 95 percent keratin – with missing protein building blocks and contribute to stress-relief. On the hair surface, both micro-proteins provide protection for the cuticle. Where normally free radicals cause protein degradation ultimately leading to weak hair, Nutrilan Keratin LM and Gluadin Kera-P LM reduce hair damage thanks to their double protective effect: 1. Both proteins diminish the copper bond with hair and reduce damage caused by oxidative stress; 2. They are able to intercept free radicals and thus prevent premature hair aging.

Both micro-proteins are gluten-free and halal-certified. In addition, Gluadin Kera-P LM is based on plant derived protein building blocks. This makes it BASF’s first low-molecular phyto-keratin for the personal care market. With an amino acid spectrum very similar to that of keratins of animal origin, it offers an alternative to conventional keratins.

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BASF develops and produces a comprehensive portfolio of raw materials for the Personal Care industry such as effect pigments, emollients, complexing agents, neutralizers, setting polymers, conditioning polymers, rheology modifiers, UV filters, mild surfactants, solubilizers, emulsifiers, and solvents. These ingredients are ideal in color cosmetics and hair, oral, skin and sun care products.

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